Starting with inspiration this week and remembering that creativity is not just about design.
A lesson in how to think and promote from our partners at Sky News Arabia. Would this work over here?
Sky News Arabia Stunt
Clearly scheduling and tone are all important, but for the right market at the right time, it's a great way to emphasise the everywhere message.
To this weeks work and yet again we are demonstrating strength in brand.
Design generated in the style of the Ask.fm site, the fortunate similarities in brand colours benefit both ownership and storytelling. A clip of the sequence can be found here Ask.fm gfx
As above, the success of the Wonga graphic is in the merge of brands. Utilising the Wonga sliders as animation tags is inspired, but the real success here is how clean, clear and crisp the information is.
As with last weeks Cancer drugs, the elegant use of 3D, depth and signature animation in Hospital Food was exceptionally successful. We should pay particular attention to the way in which assets animate. It is an oft ignored area but when you consider the way in which we film things (and, crucially, ways in which we would never shoot), then we have a whole new area we can own as part of our brand. Dynamism and subtlety have their parts to play. We should ensure we are relevant in our use of camera, whether real or virtual. The clip can be viewed here Hospital Food Gfx
Thanks
C.
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