A Digital Language
Ahead of Immigration UK, concentrating this week on the tremendous output from the Digital Team.
Our Digital output gives a real lesson in how to communicate, plan and commission for information design.
As an active, non-linear experience, the level of detail and depth which can be achieved is tremendous,
but adds real complexity to the process. Clear understanding of the subject matter and capabilities of the technology is required from all stakeholders.
In terms of design and development, Digital platforms present their own challenges and the key indicator
of success is the User Experience – how well do people interact with the solution. The end results
for Immigration UK push the boundaries of the tech across all devices. It's been a huge effort from
Serge, Ranjeet, Sabina and James on design and development, but as always, the creative and analytical engagement from the editorial team has been incredible.
Crucial in the process however, is how well this experience reflects (or is reflected by) the on-air brand and
as you will see from the output next week, we have brand consistency, but everything is fit for purpose.
The nature of the new wall in set requires the brand to be darker and richer; Digital output requires more
brightness and cleanliness and the two are tied together by a full frame treatment which bridges
the transition from dark to light, the ambition being that the home user takes the digital output as a
partner piece to the output. We should never lose sight of the number of viewers browsing depth on
the iPad whilst watching the channel.
The links below give a flavour of the output across iPad and Online, but content is also available on mobile.
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