THE WEEK IN DESIGN 27

What makes the wall?

There has been much debate this week as to where we are successfully using the wall and why.  The crucial first step in understanding this, is realising that the wall is not a magic box of tricks, which will somehow make up for failings elsewhere.

We'll shortly be setting up some working groups with stakeholders from all areas to discuss how and where we can improve, but for now let's look at what I consider the most successful to date – GDP from Monday.

GDP WALL CLIP

Though there are still lessons to be learned (particularly with scale vs tightness of shot), GDP was an outstanding piece of work.

So what made it so successful?  Actually, in breaking it down, there is little need for detail.

Well written

From peg to concept to script.  All individual aspects were considered, then seamlessly knitted together

Well briefed

Communication with Design, Gallery and Presentation was well connected.  

Well designed

The treatment is appropriate and relevant; the bluprint premise coming from construction and indicating growth. Though it is deceptively simple, the focus is very much on the information, on the story.  Also, crucially, design knew how the wall would be shot.

Well choreographed

The sequence flows; the animations and sections have relevance.  In other presentations on the day, we moved seamlessly to locations and 2-ways.

Well presented

Colin is both engaged and engaging.  He uses the space on the stage, the depth in camera and the canvas of the screen

Well directed

When we needed to be tight, we were tight.  When we needed to beside, we were wide.  We utilised the depth of the studio to emphasise scale and detail.

All of these aspects played to the strengths of the wall (scale, resolution, mobility) and the strengths of individuals producing the content for it.

Overall, there was good communication and connection; it was well produced.  Broadly speaking, everyone did their job.

Success can be defined by understanding what each area will be doing and here, everyone understood their responsibility, communicated it and took ownership of it.  

This is why it was strong; we worked together.

CDE

C.