This week: fun with graphics.
When we're talking about treatment and relevance, one of the elements we're attempting to achieve is engagement. The ability to draw in the viewer, make them interested
When we're talking about treatment and relevance, one of the elements we're attempting to achieve is engagement. The ability to draw in the viewer, make them interested
in the story and give them an association, will always result in better communication.
The Banksy graphic is a clear example. An environment created to hold the work, a linear journey along the wall and information rendered in his style.
The focus is still on the information, so the story is told and the viewer entertained
Ok, so give a designer a Doctor Who graphic to generate and they'll probably wet themselves. It's a question of levels; how far can you go. The balance is
struck here by taking the sci-fi premise, but retaining the focus on information and the brand
Sports Direct too the very simple premise of shirts on a retail rack and elevated it to something far more stylish. This could have failed miserably had it
been shoehorned onto real shirts in situ. Instead, shirts were created with the information bedded in. The animating transitions of the shirts flying off
the rack really benefitted the timeline idea.
Just because we can, doesn't mean we should:
An example of what happens when we don't attempt this. For this graphic, a looping background of generic shots was overlaid with text information.
As a result, the first thing that needed to be done was to hide almost all of the shot and this is very easy to avoid. Really, if you need to cover something up
to make a sequence work, then it shouldn't be there in the first place. It no longer serves its purpose.
The text reads well, but everything else may as well not be there.
Imagine how successful this could have been had a clean and relevant set-up been utilised as shown below. Just because the subject is serious,
doesn't mean we can't construct around a relevant idea, in this case a surgical table. No subject ambiguity.
More on this months awards later in the week.
CELEBRATE DESIGN EXCELLENCE
Chyaz
No comments:
Post a Comment