The education and NHS pieces were stunning. Clean, Clear, Crisp, On-Brand and with a nice simple premise supporting the information.
Graphics in a pseudo-environment are nothing new, but when done well, they can really lift a package and communicate the information.
Equally, the GCSE graphic kept it simple and supported the script. This shows how information can be communicated quickly in a graphic style when the
mock-up route is not an option (either by time/resource or package fit).
Good GCHQ graphic from Viz, which would have graced any episode of Spooks. High-tech, data transfer set-up which steered away from an approach which could have appeared cheap. The one thing I would say here, is that it could have been lifted a little with better brightness or contrast – see the simple fixes below.
When generating set-ups, we need to be mindful of legibility.
These two sequences are stylish and simple, with just the right amount of effort put into the environment to communicate the subject and a first glance, they show a beautiful treatment. However, the legibility of primary information has suffered too much. Text on an angle will always decrease communication. Firstly, we should be careful the camera angle does not become too shallow; secondly, watch that the angle of read is not too steep. Where the design at the top of the page is perfectly legible, these examples are not.
As a general rule, angled text reads better running up the page as read, not down.
Let's be clear though; this is not a blanket ban on angled text. Used correctly, it can bed into the scene and even add to the viewers engagement.
Be careful it doesn't go too far.
Celebrate Design Excellence.
C
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